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San Diego County Fair to Issue Request for Proposal for Midway Contractor to Provide a Full Carnival Midway
Fair to move away from independent midway

San Diego County Fair's Independent Midway to Change
Photo by Steve Hinz

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On Thursday, the San Diego County Fair in Del Mar, California issued a letter of intent to interested carnival companies informing them that the fair will soon be issuing a Request for Proposal (RFP) for a midway provider to provide the entire midway including rides, games, food, and digital ticketing.  The fair currently hosts an independent midway with rides from various operators including Wood Entertainment, Ray Cammack Shows, Helm & Sons, Talley Amusements, S&J Entertainment, and many others.

The RFP will seek qualified operators for a one year contract beginning in 2021, with two, two year options that may be exercised at the discretion of the 22nd DDA, for a maximum total of 5 years.

The RFP is scheduled to be sent out on December 1 with responses due on January 6, 2021.  The proposed award will be announced on January 25, 2021.  

The letter of intent from the fair reads:

The 22nd District Agricultural Association/ San Diego County Fair (22nd DAA) expects to issue a Request for Proposal (RFP) seeking a master operator who can provide 100% of all rides, games and food currently in its Fun Zone and Kid Zone midway areas (Midway). Through the RFP, the 22nd DAA is seeking a single operator to provide and operate a high quality midway. Not only should a single operator provide the latest and most popular midway rides, games, and food and beverage concessions, but should also provide related equipment including, for example, a fully proven and operational electronic ticket or redemption system "with an operational iOS and Android-based mobile phone app, contactless payment ability, ticket booths, rest areas, benches and plant material, umbrellas and full-time personnel trained and experienced in management, safety, marketing, public relations, and promotions, etc.

To read the official letter of intent, click here.
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