Kissel Entertainment announced on Wednesday that it has purchased a new thrill ride from Italian manufacturer Gosetto. For now, the company is keeping the ride's name confidential, noting that, like any great experience, anticipation helps build excitement.

The Kissel family shared with Carnival Warehouse that the attraction will be a large-scale spectacular requiring multiple trailers for transport. This marks their third purchase from Gosetto and reflects the growing partnership and close collaboration between the two family-run businesses.

“We are honored to have the opportunity to work with the Gosetto family once again. The family-owned business aligns with Kissel family values and brings our visions to life. They share our enthusiasm for thrill and innovation,” said Savannah Kissel, Chief Experience Officer for Kissel Entertainment.

The new spectacular is set to debut in 2030. In late 2025, Kissel premiered its double-decker carousel from Bertazzon just in time for the holiday season. Next year, the show will debut a new Log Flume from Reverchon and is also expecting additional rides from Kolmax, Rides 4-U, and Gosetto. The company will soon introduce North America's first Lunarix by KMG, a ride the team is eager to feature at its events.

The family-owned business is no stranger to being “first” when it comes to innovation and expansion in the carnival industry. Recently, Kissel Entertainment became the first traveling entertainment company to be certified Sensory Inclusive® by KultureCity. Last fall, Madison and Savannah also received the inaugural Showperson of the Year Award at the Gold Ticket Awards.

“Our family is nearing the 100-year anniversary of being part of this industry and this long-standing American tradition. It fills me with pride to see how we began as a traveling pony ride and, through hard work and a forward-thinking mindset, expanded in such a meaningful way,” said Madison Kissel, Chief Operating Officer of Kissel Entertainment, who approved the purchase.

“Our motto this year is: big sh*t poppin', little sh*t stoppin'. T.I. isn't the only King of the South,” added Chief Logistics Officer Nicholas Seibert, celebrating.