Sure it matters...the public may not realize it, but it matters. Look at how grocery stores are laid out. It's all based on people's tendencies and behaviors.
All the big spots have key anchor pieces on the corners. Look at the FSF...and how a Himalaya on the front corner will wayyy outgross a Himalaya stuck in the middle of the layout.
From a Pay One Price gate standpoint, when people spend $10 to get in and ride unlimited, their spending on food and games may be lower. So if you can funnel people through the midway the hope is that they pass by the food and games and will drop a buck or two.