I remember seeing a picture of this "ferris wheel for cars" in either a German or English fairground magazine back when it first debuted, however I had since forgotten about it.
It's definitely a radical approach to "art"- I prefer amusement [:D].
It's interesting that this thing turns up in Toronto. It sure looks odd with just the 4 "cars" on it. It is definitely unique, and I'm sure even more fascinating to ride.
I think I recall the wheel Mike is referring to. I seem to remember somebody seeking quotes or proposals to build a wheel that was supposed to have actual automobiles or gondolas that were just like automobiles. I believe it was supposed to go on tour around the USA. It was even discussed on MCW quite some time back- maybe two years ago (?)
If I'm correct, I think it was totally unrelated to the wheel in Toronto. The other "automobile" wheel was supposed to be used as a marketing tool for something like a high tech car stereo or sound system or some related product (?)
"Don't forget to be half fair and give a little credit to the small concessionaire"