I think the reason it failed once already is because of the rides. If they are trying to be Universal Studios as in the theming, they can have less rides, but they need each ride to last longer like at Universal Studios. You go on Earthquake, and you are stuck in that partial line and on the ride for maybe 20 minutes. That's even if it's a walk on.
However, it seems more like an Islands of Adventure with less rides, and no other park to go to next door. Someone said it gets so hot over there, and they only have that low capacity water ride. That doesn't make sense either.
Who is this park for is the real question? One ride to me looks really thrilling, and I don't really know about Maximum RPM. You have 2 rides related to drugs, and you have what some would call offensive in the bathrooms.
A lot of the rides seem family orientated, but the park seems to be the other way. It seems like it's trying to target the teenagers (However, how many of them probably don't know of Led Zepplin, the Eagles, and Moody Blues.), and more likely than not the adults.