Since Steve and Julie Broetsky first took over Frazier Shows 16 years ago, the company has seen change and growth, in more ways than one.
“We bought Frazier shows with 15 rides and a dozen trucks,” says Steve Broetsky, Frazier Shows' president. “We currently move 29 rides and 25 trucks for the rides.”
The business provides midways for events that range from church festivals to larger fairs. Some of their venues include the Navajo Nation Fair, The Southern New Mexico State Fair and Jackson Hole.
Broetsky adds that in recent times a lot of the company's work involves buyouts for music fests, private personal and corporate parties and casino engagements. This now accounts for 25% of the company's revenue.
In 2002, the Broetsky's took over the business from Cecil Frazier, who started the company in 1982. The business has since become a venture that Broetsky's says his entire family is part of and loves.
“My wife was born into it and I was introduced to it and we and our kids love what we do,” Broetsky says. Broetsky himself worked with Deggeller Attractions for 22 years and his wife, Julie, was born into a carnival family and had also previously operated her own food business. Their daughters, Ashley and Jan, assist in the office, and their sons, Stephen Thomas and Bryan, work as general manager and media/social media specialist, respectively. Broetsky's son-in-law George Tobias is also a part of the action – he works as maintenance supervisor and DOT compliance officer with Frazier Shows.
“We are blessed to have our four children and eight grandchildren involved when school season permits,” Broetsky says.
Stephen Thomas, Bryan, and George all hold level I National Association Of Amusement Ride Safety Officials certifications and Stephen Thomas is currently on the board of directors for the Outdoor Amusement Business Association.
Broetsky says his family enjoys the fact that a lot of the travel dates often amount to a working vacation with time for sight-seeing opportunities. However, the group also takes what they do very seriously and everyone strives to give the best to their work.
“We work hard for our money and I'm sure our customers do too,” Broetsky says. “Even though it is a business, we take pride in our customers getting value for their money and having smiles on their faces at the end of their visit.
“Our motto is 95 to 98 percent won't do, let's go for the 100 percent always. In February, or at the end of the year in December.”
Frazier Shows midways come complete with shady rest areas, benches, clear signage and colorful ticket vendors. There are seven food stands on the midway that are all owned by the show and family. The vendor offerings include a variety of tasty fair treats and foods such as cotton candy and pizza. Bryan recently purchased a new Chester Built dough trailer.
When it comes to midway entertainment, the company prides itself on featuring games that are fair and 'winnable.' Some of the games are designed to award players a prize every play.
Generally, between 25 and 29 rides are set up on the midway at each location, depending on the space allotted. The company aims to have some of the latest and most spectacular amusement rides. Some of the rides include Vertigo, Ring of Fire, Chance Century Wheel, Wisdom Himalaya, KMG Freak Out, Zipper, Owen's Wacky Shack, Raiders and Pharoah's Fury.
Broetsky says that in 2017, the company added new additions to the family. It purchased a new Rock Star ride from ARM and a Luna Park Carousel from abroad. In 2018, some renovations took place. Stephen Thomas completely refurbished the company's Ring of Fire and added on a new LED light package. The Starship 2000 also received an upgrade with a new front, marque and new LED lighting, completed by Bryan. Additionally, Tobias rebuilt and painted the Cliffhanger, and a team effort was made to rebuild and paint the company's 3 Abreast Merry Go Round.
Broetsky says that another gain made so far this year was the purchase of a winter quarters outside Phoenix. The facility comes complete with a 25,000 square-foot warehouse that also has an office complex and a four-acre walled and gated storage yard.
“This enables us to refurbish in-house besides outsourcing back to the manufacturers,” Broetsky says.
Safety is a top priority with Frazier Shows and the winter is a time when rides are meticulously examined and repaired to make sure all the equipment is at its highest and safest working potential in time for the next season.
For the future, Broetsky says that the family aims to maintain a positive image for the industry. They are constantly working to make sure Frazier Shows is known as a traveling amusement park that is safe, permanent and enjoyable, and the company works with great employees who are knowledgeable and also go through background checks as well as drug-testing.
As the company website states, “At Frazier Shows, we accept nothing less than the best, not only in our equipment, but in our employees as well!”
Broetsky adds that Frazier Shows pays its staff members above average industry wages and also supplies housing for employees year-round.
Upcoming events for the business include the Santa Fe Place Mall Carnival, Sunray Park & Casino Carnival in New Mexico, the Durango Summer Festival in Colorado, the Ute Mountain Roundup Rodeo & Fair in Colorado, Window Rock 4th of July Celebration in Arizona, Oregon Trail Days and Alliance Heritage Days in Nebraska and the Teton County Fair in Wyoming.