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COLE AMUSEMENTS SIGNS NEW RIVER VALLEY FAIR
Formerly played by All-American

4/28/2007

By MCW Staff

Photo courtesy of MCW Staff

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Dublin, VA -- In the rush to sign the events of the former All-American Shows, R.C. and Betsy Cole's Cole Amusement Company landed one of the first confirmed events, the New River Valley Fair in Dublin, VA. At least six shows expressed an interest in playing the event but in the end Cole was awarded the contract.

"We signed a multi-year agreement", said R.C. Cole, president of the company. "We are very excited to be working with them and we hope to be there for a very long time. The reason for the event being available is unfortunate and we want to wish the Portemont family the best in the future", he added. The show will be helping the fair with additional marketing efforts, running television, newspaper and theatre screen ads. They will also be raising the ride promotions by $2 in an effort to increase revenue.

ColPhoto By MCW Staffe Shows will be bringing a minimum of 20 rides to the fair including an Ali-Baba, Super-Shot, Expo Wheel and the new Majestic Catch-N-Air. "Our Catch-N-Air is the only one made with a back wall. It has been a really good ride for me", said Mr. Cole, attributing much of the success to the added wall and scenery.

In 2007, the show purchased a Dragon Wagon from the H.T. Cole (no relation) auction. The show has also added the Clark County Fair in Berryville, VA, an event formerly played by H.T. Cole Shows.

After difficulties with a bunkhouse manufacturer, Cole decided to build his own bunkhouse trailers. This winter, he and his crew built two bunkhouses in 28' pup trailers. Each trailer has a shower, 4 rooms with a double bed per room. The floors are rhino lined and the trailers all have heat pumps. "They came out great", said Mr. Cole, "our guys love them and they are very durable going over the road".

R.C. and his wife Betsy, who helps run the home office and leads marketing efforts, have two children, Austin and Meghan, 11 and 14. The kids just purchased a new center trailer they are framing with a "sports-themed game". Austin has helped with the Super Shot and kiddie rides the last two years and Meghan has worked in the show office "since she was about six".

Joy Putnam joins Betsy in the home office, coordinating booking, permits and administrative work. On the midway Todd Desgranges has six food stands including a Popper, Pizza, Lemonade, Ice Cream, Funnel Cake and a new Daiquiri stand.

J.R. Roark has four games on the midway and works as the show's lotman. Leo Kimberlin is the road office manager, joining the show after retiring from many years of government work. Brad Mabe is ride superintendent and Gary Z, and his family have games with the show where they have been for two generations.

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