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BREAKING NEWS: Townsquare Media to acquire North American Midway Entertainment

8/17/2015

By Press Release

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Greenwich, CT - August 17, 2015 - Townsquare Media, Inc. (NYSE: TSQ) ("Townsquare" or the "Company") announced today that it has entered into a definitive purchase agreement to acquire North American Midway Entertainment, LLC ("NAME"), the largest provider of rides, games and food concessions in North America, for approximately $75.5 million, subject to certain working capital and other adjustments. In connection with the acquisition, NAME's management team will join Townsquare and will continue to lead the business as a part of Townsquare's Live Events division.

"We are excited to partner with NAME's management team and add NAME's market leading mobile amusement parks to our Live Events portfolio," commented Townsquare Chairman and Chief Executive Officer Steven Price. "Nearly half of NAME's current events are within 100 miles of a Townsquare market and fit squarely within our core stated strategy of providing affordable, family-friendly entertainment content."

Mr. Price continued, "This acquisition furthers our efforts to diversify our product offerings and increase our non-advertising based revenue, allowing us to offer more multi-channel, cross platform content opportunities to our consumers and business clients."

Formed in 2004, NAME entertains more than 15 million people on an annual basis as the owner and operator of amusement attractions including over 200 state-of-the-art rides, custom-designed food concessions and family-oriented games at approximately 150 fairs per year across the United States and Canada. NAME maintains a strong reputation for ride quality, on-site execution and safety that has enabled it to secure long-term agreements to operate at 10 of North America's largest 50 fairs, including: the Eastern States Exposition, Canadian National Exposition, Calgary Stampede, Indiana State Fair, Illinois State Fair, K-Days Edmonton, Mississippi State Fair, Miami-Dade County Fair and Expo, Kentucky State Fair and South Carolina State Fair. NAME events overlap with Townsquare markets in Indiana, Iowa, Illinois, Michigan, Alabama, Texas, Louisiana and Massachusetts.

Townsquare entertains nearly one million people per year across a diverse set of approximately 500 live events, many of which are focused on affordable, family friendly entertainment. Townsquare's Live Events business operates in four principal verticals: music festivals (including the largest collection of country music and camping festivals in North America), participatory athletic events, lifestyle events and B2B/B2C expos. The Company's portfolio includes WE Fest, the largest country music and camping festival in the world; the Insane Inflatable 5K, one of the fastest growing obstacle race series in North America; and America on Tap, the only nationwide craft and premium beer festival series in the United States. The majority of Townsquare's live events are held in and around the Company's small and mid-sized markets. Following the consummation of the acquisition, NAME will operate as a new vertical within Townsquare's Live Events business, and its financial results will be reported in the Live Events segment.

For the year ended December 31, 2014, NAME generated revenue and Adjusted EBITDA of $92.9 million and $11.2 million, respectively. Pro forma for the acquisition, Live Events will represent approximately 30% of Townsquare's pro forma net revenue for the year ended December 31, 2014. The Company expects this acquisition will be accretive to 2015 pro forma earnings per share.
 
Danny Huston, Co-Chief Executive Officer of NAME commented, "We believe this is a powerful combination: our experience and history as a leading provider of amusements in North America coupled with the additional products, services and resources of Townsquare."

Added Jeff Blomsness, Co-Chief Executive Officer of NAME, "Our management team is delighted to join forces with Townsquare, and we look forward to continuing to provide best-in-class service and products to our customers for years to come."

Under the terms of the definitive agreement, Townsquare will acquire all of the issued and outstanding membership interests of NAME from the shareholders of the Heartland Group LLC for total consideration of $75.5 million, $5.5 million of which will be comprised of Townsquare Class A common stock. Townsquare expects to finance the remaining consideration through a combination of secured debt financing and cash on hand. The acquisition has been approved by the Boards of Directors of both companies, and is expected to close in the third quarter.

The NAME acquisition is consistent with Townsquare's investment thesis and fundamental strategy

  • Fits Squarely with Townsquare's Core Operating Philosophies. NAME offers affordable, family friendly, outdoor entertainment to consumers, many of which are in middle America, similar to Townsquare's own live event offerings. Fairs will be a new vertical in Townsquare's Live Events business, alongside existing event verticals.

  • Compelling Financial Benefits. The acquisition and financing thereof are expected to result in a reduction to pro forma leverage and are expected to be accretive to 2015 pro forma earnings per share. 

  • Market Leading Operator. NAME operates at 10 of North America's largest 50 fairs and maintains the largest market share in the industry, meaningfully larger than that of its closest competitor.

  • Stable, Recurring Revenue Base. NAME's revenue base is derived from long term contracts with fair organizers, many of which span decades. 
     
  • Terrific Management Team with Strong Reputation for On-Site Execution and Safety. Danny Huston and Jeff Blomsness lead a renowned and well respected management team with deep ties to fair organizers.
     
  • Combination Benefits. Nearly half of NAME's events are located within 100 miles of a Townsquare market, allowing the Company to utilize its on-air and online assets to drive awareness and attendance at events. Additionally, Townsquare has identified several incremental revenue opportunities expected to accelerate growth in the coming years. The combined company will enjoy the benefits of increased diversification resulting in less reliance on advertising revenue. Pro forma for the NAME acquisition, Live Events revenue contribution would represent approximately 30% for the year ended December 31, 2014. 

About Townsquare Media, Inc.
Townsquare Media, Inc. is an integrated and diversified media and entertainment and digital marketing services company that owns and operates market leading radio stations, digital and social properties and live events in small and mid-sized markets across the United States, delivering national scale and expertise to the communities it serves on a local level. The Company owns and operates 310 radio stations, over 325 search engine and mobile-optimized local websites and approximately 500 live events in 66 small and mid-sized U.S. markets, making Townsquare Media the third largest owner of radio stations in the United States by number of radio stations owned. The Company supplements its local offerings with the nationwide reach of our owned, operated and affiliated music and entertainment websites, which, on a combined basis, attracted the largest audience among music focused digital advertising networks as of June 2015 as well as certain large scale live events. For more information, please visit www.townsquaremedia.com.

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