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Fort Worth Stock Show reaches record attendance of 1,148,400
Single day attendance record of 157,800 also reached

4/15/2013

By Tiffany Chaney

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The Fort Worth Stock Show and Rodeo, ran from January 18, 2013 through February 9, 2013. With the mix of exciting events and warm weather, the show experienced record turnout this year garnering 1,148,400 million visitors, compared to 1,166,000 million visitors in 2012. On February 2, 2013, the show set a single day record of 157,800 visitors.

Steve Coburn of Coburn's Catering provided fifteen subvendors for about thirty locations at the show and told Carnival Warehouse that the traffic on February 2, 2013 was fatastic. "Barbecue was the number one seller," Coburn stated, adding that "Nothing Bundt Cakes was a vendor also there, and the cake are delicious." Reata Restaurants also provided three locations to sample "Forth Worth's best cowboy cooking and southwest dishes."

According to show officials, the most exciting part of the entertainment line-up was the Coors Rodeo Roadhouse on the Coors Light Stage. Stage entrance was only $5 without a general admission rodeo ticket.  The PRCA rodeo and specialty rodeo pricing ranged from $19-$25 for viewing. The specialty rodeo featured various themes, such as "Best of the West" with a ranch theme, Best of Mexico Celebracion with a fiesta-style theme, Cowboys of Color with participants from different cultures participating, Bulls' Night Out, with participants riding to rock-n-roll, and the World's Original Indoor Rodeo. The rodeo performances total 36 and continue to be the one of most popular reasons show-goers attend, along with the livestock show and shopping. The Rodeo's All Western Parade was continued on January 18, 2013 in downtown Fort Worth.  No motorized vehicles are allowed at the event, draws an average of 100,000 visitors. The Junior Steer Show also draws many participants and this year's grand champion steer "Lunchbox" was made famous in the area's Star-Telegram newspaper, with the junior winner Stock Martin winning $205,000, which he stated would go towards college savings.

The Midway was provided by Talley Amusements for 2013, their 12th straight year of participation in the event. Visitors had the opportunity to board the MegaDrop and take a 140-foot plunge, or make a slower trip downhill on the largest traveling slide in North America.

Cultural events are provided for children and adults through the Moos-eum Experience, provided by the area's Central Market, partnering with the Fort Worth Museum of Science and History, the Cattle Raisers Museum, and the National Cowgirl Museum and Hall of Fame. "Since 1944 we,ve been proud to call the Fort Worth Cultural District home," said Brad Barnes, Stock Show president and general manager. "This historic collaboration between our organizations allows Stock Show visitors to experience these great museums, and museum members to visit the Stock Show - at no additional cost."

Additional promotions drew show-goers this year. The show's Social Media Expert Cal White told Carnival Warehouse, "We featured a 48-hour Groupon promotion that allowed users to select from 6 rodeo performances at 50% discount. We also hosted Dickies Day (anyone wearing Dickies apparel granted free admission to the grounds), TCU Day (anyone wearing TCU attire granted free admission to the grounds, students with valid ID - $10 rodeo tickets, $9 savings), Senior Citizens Days each Friday (1/2 price general admission - $5), Military Appreciation Day - presented by Denbury Resources (active and retired military personnel and their immediate families receive free rodeo tickets for that day,s performances), Stock Show Goes Pink-one half of the day,s general admission and rodeo ticket sales are donated to Susan G. Komen for the Cure."

Regarding social media, the show finds ways to keep potential attendees informed, according to Mr. White, "Yes we use social media sites ranging from Facebook to Twitter and Pinterest to Instagram. We utilize popular networking sites to connect with fans and potential Show attendees to educate and inform them about Stock Show, Rodeo and industry related happenings. We also use the sites to promote a Show presence year round and to build relationships with future Show goers."
As for going bigger or better in 2014, Cal White stated, "Each year, we strive to maintain the mix of tradition and modernity that makes the Fort Worth Stock Show and Rodeo a unique and legendary event." Next year's show runs from January 7, 2014 to February 8, 2014.

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