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Wade Shows signs Fiesta San Antonio
Returns once again to provide midway


By MCW Staff

Photo courtesy of

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The Fiesta San Antonio Commission has awarded a contract for the 2009 through 2011 Fiesta carnivals midways to Wade Shows of Livonia, Mich. Wade Shows will also manage concessions along the 2.6-mile route of the Battle of Flowers and Fiesta Flambeau parades. 2009 Fiesta carnival dates are April 15-26.

Wade Shows was one of five carnivals submitting proposals to operate the carnival for 12 days before and during Fiesta. A committee chaired by Judge Susan Reed, a vice president of the Fiesta Commission, considered all five and recommended Wade to the Executive Committee. That group, headed by Fiesta Commission President Charles Barrett, approved the choice Sept. 16. The carnival had previously been provided by Reed Expositions.

Wade Shows held the contract from 1999 through 2001, when the event took place downtown aloPhoto By ng Dolorosa Street. The carnival was moved from downtown to Parking Lot C of the Alamodome. The carnival operator will work with Fiesta and city officials on a plan to ensure that the event provides safe family fun for all visitors, Reed said. Wade will offer vending opportunities for some local nonprofit groups and will take steps to avoid excessive noise that could bother nearby residents.

The Alamodome location gives Wade "the opportunity to take the carnival to the next level," said owner Frank Zaitshik." "The physical layout lets us do lots of things we couldn't do in the downtown location because of limited space. At the Alamodome, in addition to great rides, we'll have customer amenities such as rest areas, wide aisleways, photo opportunity sites and all the other comforts our guests expect from a Wade Shows midway."

This is the second major event for Wade Shows in San Antonio. The company also provides the midway for the San Antonio Livestock Show and Exhibition in February, a MCW Top 50 fair.

According to organizers, Fiesta San Antonio attracts more than 3.5 million visitors annually over the ten-day event. More than 100 individual events make up the Fiesta. The festival began as a way to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. From these beginnings it has grown into a "celebration of San Antonio's rich and diverse cultures" according to the event's website.

The event is run by the Fiesta San Antonio Commission, a volunteer board that includes community leaders and representatives from nonprofit member organizations. The commission is responsible for coordinating some 100 local nonprofit organizations. The commission is funded entirely by the private sector and receives no governmental funding. Instead, it relies heavily on membership dues, retail sales and corporate participation to remain self-sustaining.

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